Sega Is Desperate for Money

Sega recently announced a new addition to their Sonic the Hedgehog franchise, Sonic Boom.

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It's official that this branch of the series will not replace the classic and modern varieties, (whew!) but it will be a huge marketing campaign as it'll simultaneously launch an ecosystem of video games, toys and a new TV series.

It's clear Sega seems to be going after the Skylanders market with their focus on integrating merchandise, games and TV show. Honestly, I wish them well despite my mixed reaction. More money for them means more Sonic games for us!

The developers behind the new video game comprises of some former Naughty Dog designers, which may be why Knuckles has a Crash Bandicoot look to him. Personally, I've waited over a decade for another true adventure game akin to the first Sonic Adventure, and so far, this looks to be as close a hybrid of that and Sonic Heroes as we've seen thus far.

It's no secret Sega's been having financial troubles, while struggling to keep its iconic Sonic the Hedgehog franchise relevant, despite Sonic Generations and Sonic: Lost World performing moderately well.

This will be an interesting next couple of years for the company. What do you think of the character redesigns?

Posted on February 6, 2014 .